Linking Strategy – The Google Alerts SEO Trick

If there’s one thing you should know about search engine optimization, it’s this – backlinks count (a lot!). So every time you complain why your ranking are so low or why you rarely get any search engine traffic, the obvious thing to blame is probably your relatively little backlink count.

More than just the number, the relevance and trustworthy-ness of your backlinks is taken into consideration. One backlink from, say, CNN weighs a thousand times more compares to those from spammy websites.

Taking this into consideration, we know face this problem – how do we really get quality backlinks? Continue reading “Linking Strategy – The Google Alerts SEO Trick” »

The Death of Sales Letter – A Review

Rummaging through my ‘blogging folder’, I found this interesting free report by Michel Fortin of the Success Doctor, Inc. The title of this report is quite controversial – about the death of sales letter. If you still haven’t read (or heard about it), then you’re surely missing out a lot.

The Death of Sales Letter has been released sometime around 2007. With the title itself, you can just imagine the kind of hullabaloo it caused in the industry especially to copywriters, internet marketers (who heavily relies on good copies) and even SEO practitioners that optimize sales letters and landing pages.

Who is Micheal Fortin?

As Michel puts it, he is “a copywriter”. But apparently, this kind of description needs to be attributed to the people he works for, namely; John Reese, Frank Kern, Kirt Christensen, Armand Morin, Shawn Casey and Stephen Pierce- simply the biggest names in the internet marketing industry. And if you don’t even know any of them, you’re living under a very, very big rock.

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The Weakness of Traditional Search Engine Optimization

Traditional SEO

Frustrations in SEO

It’s easy to spot the weakness of traditional SEO- it focused too much on trying to crack the system rather than work with it.

If you’re not familiar how Google, for example, gives split-second results to your every keyword inquiry, the method is actually more science than the infamous “I am feeling lucky” button.

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Why Writing for search engines will get you nowhere

SEO Copywriting

Write for humans

People always think that SEO is all about being a suck-up for search engines in order for them to rank you well in the search engine results page. Well it doesn’t work that way. At least not anymore.

Search engines are machines. They’re a set of codes created and piloted by search engineers. In the end, they only follow the logic and reasoning of human beings. And in the end, human beings only consider what is human to be a win.

Continue reading “Why Writing for search engines will get you nowhere” »