Write for humans
People always think that SEO is all about being a suck-up for search engines in order for them to rank you well in the search engine results page. Well it doesn’t work that way. At least not anymore.
Search engines are machines. They’re a set of codes created and piloted by search engineers. In the end, they only follow the logic and reasoning of human beings. And in the end, human beings only consider what is human to be a win.
What does that mean?
Meaning if you write your article in order for it to be seen as good by search engines, it won’t work for you. No – it’s gonna seem like a suck-up article to them. What’s more is that real human beings will think you’re a moron coz your article is stuffed with keywords and makes little sense.
Will you be searchable? Probably yes. But if your content is useless, no one’s gonna link to it.
And links are vital to search engine rankings.
Links make up a very big chunk of the factors affecting search engine results rankings. So you’d want links. And how do you get the best links? By letting people link to you. And people will only link to you if you have something great and remarkable to say.
So what’s the point?
The point is, write your stuff for humans. Don’t think about keywords. Don’t think about outbound links. Don’t think about anything regarding SEO. Just write. Think about the people who’s gonna read it. In the end, it’s them who will matter.
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My pleasure Rowe!
Hope you learned a thing or two from it
Great post! Thanks heaps. Many people end up writing terrible content that just makes users leave the site.
Yep! I agree. And that in desperation to ranking further in the search engines.
Yep – in desperation to leverage their article for search engine friendliness. Unfortunately it becomes unfriendly to readers.
Good point for an article but not for a cv or a linkedin profile
Cool info! Thx
But i believe there is a way to write for humans an for machines too. Aren't there are simple rules to follow like writting the most important words in the 100 first words and as well as keywords, and then use them again in the last 100 words? I usally do it and it works!
I just believe both can be done. I seen it done. You have to really have something of value that people are looking for. The keyword should follow in line with the main point of you post.
An example if you were writing about the best washing machine, you keyword have to be about "best washing machine".
I truly believe the more on point your keyword is to your post, the better sounding your post will be. But, great content still is key to keeping your audience engaged and coming back to your blog.